Readers spend an average of 37 seconds reading a blog post. It takes around 3.5 hours to write a post. And there are now 32 million bloggers in the US alone.
Given this information, why would someone choose blogging as part of their next side hustle? For me, it seems harder than many other areas I could choose from, but I plan to stick with it. Why?
Success in What One Area Would Make Everything Else Easier?
Good question. One large part of creativity is knowing what to leave out. Another part is knowing what order to put things in. This applies to the way we live as well.
With so many interesting mediums to explore - podcasting, vlogging, songwriting, making physical products - why would blogging be a good place to start as a creative?
While sorting through my intensive need to prioritize creativity during young motherhood, I’ve really been enjoying the podcast Creative Pep Talk, in particular the episode titled How to Know Where to Focus Your Creative Energy.
If you are at a point where you are overwhelmed with ideas, this episode mentions picking one goal to assist all your other projects with falling into place... eventually.
Unexpected Pros of Blogging
- 77% of users on the internet read blogs.
- Blogs are read three times more often than branded emails.
- 80% of people ignore ads and sponsored posts in favor of blogs and organic content.
- Having a blog helps you rank 434% higher in searches.
Regardless of statistics, blogging provides several advantages for where I’m at in my life right now. My creative energy is all over the place. But writing by its very nature accommodates intensive introspection. I need something I can do randomly, quietly, and with little overhead cost.
I made a list of what I eventually want for my creative life (including what I desire to offer others), and it was easy to see how writing each week helps to slowly build this vision.
- I want to keep track of the knowledge I consume (including resources for a book someday).
- I want to freelance occasionally for others to increase my research skills and learn more.
- I want to have a podcast about creativity, history, and business. (I don’t actually know that much about history, so writing here helps me research and flesh out ideas first.)
- I want to have an actual online following if I decide to make albums and merch (instead of aimlessly meandering or touring like I did in the past).
- I want to journal obsessively like a kid, but feel more purposeful while doing it.
As you can see, I want a lot. But it's all achievable… eventually. A blog provides practice for all of the above goals. If I had an even “marginally successful” time blogging, it would make the above pursuits easier.