Business Decisions: Pick One Thing That Would Make Everything Else Easier

Readers spend an average of 37 seconds reading a blog post. It takes around 3.5 hours to write a post. And there are now 32 million bloggers in the US alone.

(For some other mind boggling stats on blogs, click here and here.)

Given this information, why would someone choose blogging as part of their next side hustle? For me, it seems harder than many other areas I could choose from, but I plan to stick with it. Why? 

Success in What One Area Would Make Everything Else Easier?

Good question. One large part of creativity is knowing what to leave out. Another part is knowing what order to put things in. This applies to the way we live as well. 

With so many interesting mediums to explore - podcasting, vlogging, songwriting, making physical products - why would blogging be a good place to start as a creative?

While sorting through my intensive need to prioritize creativity during young motherhood, I’ve really been enjoying the podcast Creative Pep Talk, in particular the episode titled How to Know Where to Focus Your Creative Energy.

If you are at a point where you are overwhelmed with ideas, this episode mentions picking one goal to assist all your other projects with falling into place... eventually. 

Unexpected Pros of Blogging

  • 77% of users on the internet read blogs.
  • Blogs are read three times more often than branded emails.
  • 80% of people ignore ads and sponsored posts in favor of blogs and organic content.
  • Having a blog helps you rank 434% higher in searches.

Regardless of statistics, blogging provides several advantages for where I’m at in my life right now. My creative energy is all over the place. But writing by its very nature accommodates intensive introspection. I need something I can do randomly, quietly, and with little overhead cost. 

I made a list of what I eventually want for my creative life (including what I desire to offer others), and it was easy to see how writing each week helps to slowly build this vision.

  • I want to keep track of the knowledge I consume (including resources for a book someday).
  • I want to freelance occasionally for others to increase my research skills and learn more.
  • I want to have a podcast about creativity, history, and business. (I don’t actually know that much about history, so writing here helps me research and flesh out ideas first.)
  • I want to have an actual online following if I decide to make albums and merch (instead of aimlessly meandering or touring like I did in the past).
  • I want to journal obsessively like a kid, but feel more purposeful while doing it.

As you can see, I want a lot. But it's all achievable… eventually. A blog provides practice for all of the above goals. If I had an even “marginally successful” time blogging, it would make the above pursuits easier.

How about you? What is the one creative task you could put first that would help all of your other creative pursuits fall into place?


6 Replies to “Business Decisions: Pick One Thing That Would Make Everything Else Easier”

  1. hi. i gotta say that blogging about money and investing has surely made me a better investor. i would say that’s my main side hustle (investing) and has become very lucrative. hopefully the readers get something out of my process for selecting investments and i know that by writing it and putting it out there i have to think things through very clearly. so, to get to the answer: it’s not the writing itself that’s lucrative but the process helps the other bigger paying thing. plus, even without many readers i have some of the best readers and a high quality audience is just great.

    1. I agree that by writing things out you have to think things through very clearly. At this point, I write to process a lot of the podcasts I listen to and a lot of the books I read. I don’t look at writing as a way to ever pay the bills at this point (never really did), but it’s relaxing and clarifying if I get to choose what I want to write about. I also think you have some great readers and a nice community.

  2. Choosing to blog has certainly improved my writing skills. While my blog is not a part of a side hustle, it has incalculably helped me to mentally prioritize and otherwise structure my creativity which was been very useful in my non-blog creative endeavors.

    I appreciate you sharing the blog stats which I never would have bothered to seek. They are pretty interesting and it’s nice to see that I’m faring better than the average Jones in many respects. I am, however, secretly envious of the 54% who have editors!

    Like Freddy above, my readership is small, but the quality is high which is the same as all my other artistic pursuits so it feels right to me.

    1. Glad you enjoyed the blog stats! I find stats of all kinds interesting. I don’t necessarily generate them myself but I love to find them in other things I read. It’s good to hear others have this take on blogging (using it as a creative aid vs. a money maker). So much of the online world is about pushing blogs that are useful to others, but I do think people sharing their journey in an interesting way is useful – just not a “quick useful” like “how to” posts, etc. I think I need a grounding place in the chaos of life. I write and journal anyway, so keeping it public on a blog is just an interesting way to see what it turns into.

    1. When people get into blogging for money – well, that’s just fascinating. I don’t understand it. Good for you for being well off and just making it a hobby. Your research, graphics, and interactive maps are pretty stellar for someone treating it like a past time though!

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